Study on the effect of Online Shopping on Youth in Delhi NCR
Published: 2013
Author(s) Name: Tanuj Manchanda |
Author(s) Affiliation: Student of M.A. in Advertising and Marketing Management, Amity University, Noida, UP, India.
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Abstract
Online shopping, often referred to as online retailing or etailing,
is growing every day in India. Although most
studies in the past have pointed out that the process has
been rather slow and unsuccessful in gathering much
steam with the Indian users. But the trend is changing now
and a good number of savvy online users are making big
purchases on the digital space.
The purpose of this study is to analyze the impact of online
shopping on consumers of the age group 18-30 in Delhi
NCR and how they are receptive to this change. It will also
focus on some of the factors responsible for deterring the
consumers to purchase through online mode. It also tries to
study their shopping behavior. This study can be
considered as an applied research from purpose
perspective and descriptive in nature with regard to the
method. A questionnaire is designed and distributed
among the selected sample to collect information and their
opinions regarding online shopping.
Keywords: Online Shopping, Shopping Behavior
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