Television Broadcasting in India - Empirical Growth analysis since 1959

Abstract

Television content consumption has become daily activity for human beings like consumption of food, sleeping and talking. Like our food tastes vary according to age and gender, content consumption also vary according to age and gender. An old aged couple is glued to spiritual channels and young kids to cartoon networks. Young housewife need dose of family soaps and on the other hand office going males are intoxicated to news and current affairs channels. India has witnessed sharp growth of TV broadcasting during the last two decades. This industry has grown fast as compared to other industries which took time to evolve. One objective of the study was to enumerate and analyze growth of TV broadcast industry in India starting from 1959. During the study all the sectors of the industry like TV channels, content production, content delivery platforms, advertising and regulator were thoroughly studied and demonstrated. Results have reflected that people like viewing content in their own language and culture. This has given rise to growth of regional TV channels. The regional TV channels have increased in Tamil, Kannad, Marathi, Punjabi, Malayalam and Telgu languages. The second finding is that there is churn out of analogue cable subscribers towards direct to home platforms. Another finding is that among all the assets owned by middle class families, ownership of TV is highest and is above 91%. Another objective was to unearth growth contributors; and perhaps this is first time that our study surfaced eleven main contributors for the sharp growth of TV broadcast industry in India. During the study it was analyzed that population, households, economic development, technological innovation, democracy, regulatory freedom, regionalization and culture, consumer life style, globalization of television, business Investments and value proposition are main contributors for the growth of this industry. This research papers establishes foundation for further research aspirants. Each contributor out of eleven may become separate research area in future for research aspirants given their vast dimensions and importance.

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