The Impact of TV Programmes on Agricultural & Rural Development

Abstract

Agriculture is the back bone of our economy. The technological innovations have brought improvement in industrial sector a lot but agriculture sector is still using traditional technology in many respects. Communication is very powerful tool to impart information to improve rural development. Radio and television have made significant impact in the socio-economic and cultural development in our country. It works not only as informer, educator and entertainer but also as a good interpretater. Because of these qualities, it helps to eradicate poverty and illiteracy, ensure employment in rural regions, enhance their capacity building and talents for a comprehensive development and connects them with the main stream. Keeping all these points in views, Doordarshan started a project named “KRISHI DARSHAN” on January 26, 1966 for communicating agricultural information to the farmers on experimental basis. 80 villages of union territory of Delhi were selected. Experiment was successful as substantial improvement was observed in adopting better agricultural practices by the farmers. And with the passing of time many more agricultural programmes were added on in this bucket to empower agricultural sector of our country. Keyword : Agriculture, Techniques, Programmes, Communication, Viewers, Contribution, Usefulness etc.

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