The Scenario of Retail Market in India
Published: 2011
Author(s) Name: N.M.Sharma, Seema Singh Rathore
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Abstract
The Retail sector has become one of the most dynamic growing sectors in recent times. Retailing has always been an integral part of economic development. Nations with strong retail activity have enjoyed greater economic and social progress. It contributes to the development by matching the individual requirements of the population with the producers and suppliers of merchandise. It is a clear indication of the spending pattern of the consumers of a country. By bringing the product to the customers, they are helpful in creation of demand of new offers leading to the expansion of market. The Indian retail industry is not only one of the most fragmented in the world but also the most challenging due to its unorganized nature
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