What is the Future of Intercultural Communication in South Asia?

Abstract

One word that has become the currency among journalists and academics in the past 20 years: globalization. From terrorism to the environment, free trade to protectionism, population growth to poverty and social justice, globalization seems deeply implicated in nearly all of the major issues of the new millennium. E v e r y d i s c i p l i n e i s s e e k i n g t o f i n d i t s o w n epistemological location in the globalization debate. Some equate globalization merely with free markets; others use the term interchangeably with concepts such as trans nationalism or post nationalism. People’s experiences are linked to economic realities, social processes, technological and media innovations, and cultural flows that traverse national boundaries with greater momentum. Given the increasing global flow of information, culture, and capital, scholars are wrestling with the question of how globalization is impacting international and intercultural communication. In this talk, using examples from South Asia, Middle East, and Latin America, I will focus on how media globalization is influencing communication between cultures and nations and why it is important to study global media for its content, impact, and practices if one is fully understand the future of intercultural communication Keywords : Intercultural, communication

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