Young Internet Consumer Buying Behavior
Published: 2010
Author(s) Name: Dr. Mohammad Abu Faiz, Dr. Sajal Kabiraj
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Abstract
Since the explosion of the internet as a business medium
happened, one of its primary uses has been for marketing.
The internet has become a critical distribution channel for a
majority of successful enterprises both in UAE and across
the world. The mass media, consumer marketers and
advertising agencies seem to be in the midst of Internet
discovery and exploitation. Before a company can envision
what might sell online in the coming years, it must
understand the attitudes and behavior of its potential
customers – the youth of today. Youth is a life-cycle stage
where experimentation with one’s identity becomes a
central concern, hence the importance of shopping for this
age group. This study examines attitudes of youth based in
Sharjah, UAE toward various aspects of Internet Shopping
and provides a better understanding of the potential of
electronic commerce for both researchers and practitioners.
Keywords: Consumer, Motivation, E-Commerce, E-Retail
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