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Management Prudence Journal

Volume 1 Issue 2

Published: 2010
Locked Subscribed Available for All

Articles

Impact Of Job Satisfaction On Quality Work Life Among The It Employees

V Geetha, Dr. M.Jeyakumaran, Yavana Rani. S   19-25

CRM in Retailing Sector Conduit To Delight To Customers

B. Mohan Kumar, S. Vinodhiniraju   35-39

Role Of Marketing Strategy In Service Organizations

Dr. Hitendra Bargal , Nitish Ghune, Dr. Ashish Sharma, Dr Rajeev Shukla   59-61

Role Of Brand Extension In Indian Market

Dr. Ashish Sharma, Dr. Hitendra Bargal,   62-65

Challenges of Lending and Credit Assessment for SMEs in India

Vunyale Narender, Lingisetti Venu   66-75

Green Marketing & its Changing Scenario

Dr. Vijay Jain, Mrs. Gargi Naidu, Sanjay Payasi   76-80

Branding Strategy in Rural Markets in India

Binod Kumar Sinha   81-84

AATMA - The Ayurvedic Centre

Prof. Ajith Paninchukunnath   85-95

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