Assefa Milk Project in Nilakottai Block
Published: 2012
Author(s) Name: R. Ganapathi, B. Vidya |
Author(s) Affiliation: *Directorate of Distance Education , Alagappa Univ; Erode Arts College & Science College, Erode
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Abstract
Milk may be defined as the fluid secreted by female
mammals for nourishment of their young ones. The
main objectives of this study are to evaluate the
financial performance and to assess the consumer
behaviour of ASSEFA Milk Project in Nilakkottai
Block. The present study is based on both primary
and secondary data. The main source of primary data
has been consumer of Seva milk in Nilakottai Block.
To elicit information from the consumers a schedule
was designed and administered. Researcher has
followed the case study method for the research work
and convenient sampling method used for taking the
data from the consumer of Seva milk. The general
plan of analysis ranges from simple descriptive
statistics to chi-square test. For the purpose of testing
various null hypotheses regarding association of
consumer behaviour with determinant attributes, Chisquare
test has been used. In the light of the findings
made in the research study, a few suggestions are
offered to improve the operational efficiency of
ASSEFA. The researcher presents this study with
the fervent hope that this will draw the attention of
the management of ASSEFA on various issues in
respect of the collection and sales of milk.
Keywords: N.A.
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