Case study on positioning afternoon bazaar to attract housewives at big bazaar Haldia

Abstract

Big Bazaar is a chain of department stores in India, currently with nearly 90 outlets. It is owned by the Pantaloon Retail India Ltd, Future Group. Haldia is a city and a municipality in Purba Medinipur in the Indian state of West Bengal. Haldiya’s Big Bazaar Located at Durgachak. This place is located at heart of Haldia. Working families, business men stay here. Four most happening places in Durgachak are - CPT Market, Super Market, New Market, Manjushree. Big Bazar is situated in Akash Ganga Mall. The store was opened on 18/10/2006. The store is situated in the heart of the city opposite to the Manjushree Cinema Hall. The store is at Akash Ganga Commercial Complex. The BIG BAZAAR, Haldia has acquired two floors (First & second floor) of Akash Ganga complex. Main problem which Big Bazaar is facing includes Distance which is nearly 13 k. m from Town ship (For town ship people), Scorching heat, People are very precious conscious, competitors who are able to provide goods at cheaper price as comparison to BIG BAZAAR. Keeping in mind all these elements what Big Bazaar should do to attract Housewives in the afternoon time? Figures which I had used includes average footfall from 12.30p.m to 5.30 pm during summer season. And second price comparison between Big Bazaar and other stores. KeyWords: department store, Big Bazaar, afternoon bazaar

View PDF