Consumer Behaviour Towards Butterfly Cooker in Coimbatore City

Abstract

Consumer behaviour is differ from durable goods to non - durable goods. At the same time, consumer behaviour is not uniform at all times even buying durable goods. Hence, the researcher selected this topic. Among the household appliances, the cooker has the maximum utilization. If there is any problem in the utilization of cooker, the family members i.e., the consumers may get tension. Thereafter, no work can be performed by the consumers with hundred per cent perfection. Hence, every customer devotes much attention with regard to buying of cooker. Butterfly brand has more popularity among the customers in selling the cooker. Therefore, the researcher wants to know the extent of consumer behaviour towards butterfly cooker in Coimbatore city. The researcher selected 200 respondents randomly to know their preferences in buying the cooker. A field study was conducted by the researchers specifically and the present paper was prepared by the researchers. The collected primary data have been analyzed with the help of cross tabulation, percentage analysis, chi-square test and weighted average method. Moreover, suggestions have been given to improve the market share of butterfly cooker.

Keywords: N.A.

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