Green Banking: Processes and Strategies
Published: 2014
Author(s) Name: Reena Malik, Sarika Yadav |
Author(s) Affiliation: Research Scholar Department of Business Administration CDLU, Sirsa
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Abstract
Sustainable development and preservation of environment are now recognized globally as overriding imperatives to protect our planet from the depredation inflicted on it by mankind. Various global initiatives are underway to counter the ill effects of development that we encounter today such as global warming and climate change. A common thread running across all these initiatives is the focus on reducing the demand for fossil fuels by implementing the 3Rs viz. Reduce, Reuse and Recycle. Banks and financial institutions can play a major and decisive role in these global efforts to make our planet a better place to live in. Green Banking is comparatively a new development in the financial world. It is a form of banking taking into account the social and environmental impacts and its main motive is to protect and preserve environment. This paper is focuses on the ways to go green through green banking and the initiatives taken by the banking industry to foster it.
Keywords: Green Banking, Online Banking, Ethical Banking, Sustainable Banking
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