Green Marketing & its Changing Scenario
Published: 2010
Author(s) Name: Dr. Vijay Jain, Mrs. Gargi Naidu, Sanjay Payasi
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Abstract
Green Marketing seems close to Earthly elements or the Environment, which has suffered a lot because
of our fast pace of development .That’s why, it is a golden goose these days for Marketers. The
objective of this article is to represent the basic concept of Green Marketing and to spread light on
Opportunities and Challenges ahead in the field of Green Marketing.
Keywords:- Greenness, Green Marketing myopia, Ecological, Environmental and Sustainable green
marketing, Green Marketing –Mix, resource-intensive lifestyle, Sustainable Green marketing, Product
design
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