Marketing of Chillies Product in Trichirappalli District - An Empirical Analysis

Abstract

Chilli or cayenne is one of the major export commodity in India. It is anadal plant and comes in variety of shapes, sizes, colours and varied degrees pugeny. Both the medium pungent thin and the mild pungent thick chillies are internationally accepted as the finest in quality. These products are also available in the form of powder or oleo resins. The hot flavor in chillies is due to seven closely related compounds like capasaicionoids, but capsaicin (8-methyl-NVanilly- 6-nonenamide) and dihydrocapsaicinoids are responsible for approximately 90% of its pungency. The pungence of a chilli is measured in Scoville Heat Units (SHU). It was earlier a subjective measure but now, the hotness is measured in HPLC (High performance Liquid Chromatography). Its results can be correlated to tranditional Scoville ratings. The generally accepted conversion is that 15 scoville units is equal to 1 ppm capsaicin plans capsaicinodis. The hottes chilli, "red savina" Habanero was tested at over 577,000 scoville units. The extremely hottest Thai Chillies barely reach 1,00,000 The most common varieties like Jalapeno or the Italian peperoncino lie below 5000 scoville units. Since the past few decades, chilli as a natural product has been a subject in various fields like pharmaceuticals, food industry and for law enforcement. Oleoresin CapsiumOC), an extract of the cayenne pepper, is less potentially lethal than its synthetic counterparts, ortho-eco friendly chrlorobenzalmalononitrile (CS) and Choloroaceto- Phenone (CN). It is eco-friendly and safer than CS or CN. Mostly, OC is dispersed by the use of aerosols. The use of OC powder is increasing. It is predicted that it will be the mainstay of control agents and dominate the future market.On this background, the present study aims to find out the marketing of chillies product in Trichirappalli district. A samples of 200 consumers selected randomly. The data collected through questionnaires have been tabulated. By using the above mentioned statistical tools. Interpretations have been drawn based on the analysis. The findings and observations are the result and outcome of the interpretations made during the course of analysis. The results revealed that consumer differed in chillies product.

Keywords: Ayurvedic, Chillies, Plants, Consumers, Brand.

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