Marketing of Educational Services Technology Vs Human Factor

Abstract

Nelson Mandela once said that, Education is the most powerful weapon which you can use to change the world. Adding some words to it, today we can say that if education is the weapon then technology is the arrow that makes education hit the customers straight and helps change the world better. Marketing of education is gaining impetus with the entry of private institutions and universities, growing awareness amongst the masses, change in peoples attitude towards education and life and the growing span for the different courses being offered. The technological advancements and shrinking global boundaries have increased the significance of marketing for education services. People no more mind traveling anywhere around the world to get right kind of an education for themselves. Marketing of education can therefore be defined as promoting educational services to the customers in order to successfully meet the needs of the customer and at the same time giving profit to the service provider thus benefiting the customer, the service provider and society at large. Technology helps the service provider in positioning the service right in the minds of the customers

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