Review of models used for selection of corporate strategies.

Abstract

In the past several years, researchers have sought to assess the relative importance of industry, business, and corporate factors in determining competitive advantage for firms. This paper has reviewed the work done in the area of Corporate Strategic Decisions. The review is done in five parts The research papers were classified into five areas: studies related to the models in corporate strategy decisions, studies on case studies in the area of Corporate Strategy decisions, articles on organizational change management practices for driving growth, articles based on Balanced Scorecard perspective and research review articles. Corporate Strategic Decisions have long-term impact on the organization and are difficult to reverse once taken. Therefore it is very important to identify right options. Many times Framework technique is used to understand the firm’s position vis-à-vis industry players for identifying various options. These scenarios are further tested using the models so that a final decision can be taken. Keywords – Corporate Strategic Decisions, Competitive Advantage, Organization Growth, Models, Change Management, Balanced Scorecard

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