Role Of Marketing Strategy In Service Organizations
Published: 2010
Author(s) Name: Dr. Hitendra Bargal , Nitish Ghune, Dr. Ashish Sharma, Dr Rajeev Shukla
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Abstract
Increasing competitive market places, good practice organizations have demonstrated clear benefits of
focusing on the customer. In line with increasing competition, the nature of customer expectation led
by greater consumer choice and higher education standard have changed, resulting in more
sophisticated, more knowledgeable and demanding customer. This paper discuss about at marketing strategy in service organizations
Keywords: Marketing Strategy, Service Organization, Competitive Market.
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