Achieving Sustainable Strategic Advantage through Inclusive Business: Reflections from Selected Cases
Published: 2018
Author(s) Name: Wolfgang C. Amann, Shiv K. Tripathi |
Author(s) Affiliation: PhD. Professor of Strategy and Academic Programme and Director, HEC Paris, Doha, Qatar.
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Abstract
The inclusive business concept has significantly
influenced the way companies operate and do
business in emerging and developing markets over
the last few years. Inclusive business
fundamental assumption is that it contributes to
solving global development issues and helps
improve company profitability. The current
article, which is based on an analysis of three
inclusive business cases in emerging and
developing markets, aims to identify how an
inclusive business can contribute to a companys
sustainable strategic advantage. The paper verifies
that innovative, inclusive business interventions
have, by solving development problems, helped
companies successfully develop a strategic
advantage.
Keywords: Inclusive Business, Developing Market, Strategic Advantage.
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