Factors Affecting the Use of Online Flight Booking in Ethiopian Airlines
Published: 2019
Author(s) Name: Abdurezak Mohammed Kuhil & Roda Temesge |
Author(s) Affiliation: Assist. Prof. of Busi. Leadership, Addis Ababa Univ., College of Busin. and Eco., School of Busi.
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Abstract
The rapidly growing Information and
Communication technology (ICT) is knocking the
front door of every organization in the world.
Online shopping has changed the way business is
done & it has made international shopping very
easy. As one of the e-commerce categories, eticketing
system nowadays is being actively and
widely practiced. Due to the slow grabbling of ECommerce
and E-payment in Ethiopia, the
utilization of e-ticketing in Ethiopian Airlines is
an important issue that should be addressed to
improve the deficiency of the system. This research
aims to identify the factors that affect the use of
E-Ticketing in EAL based on extended Technology
Acceptance Model (TAM) (Davis, 1989). The study
was made by collecting data from 399 respondents
on Ethiopian Airlines flights.The results obtained
from analysis confirmed that Relative
Advantage,Perceived Ease of Use,Perceived Trust
andawareness and usageof E-ticketing are found
to be having a positive significant relationship
with adoption of E-Ticketing while perceived risk
has shown a negative significant relationship.The
research, therefore, suggests to EAL to promote
the E-Ticketing services aggressively through
appropriate media to increase users awareness
and usage on the advantage of E-ticketing services.
Keywords: E-Ticketing, information technology, Ethiopian airlines, Technology Acceptance Model
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