Digital Disruptions and Changing Behaviour at Work: New Trends of the Millennial Workforce

Abstract

An effort has been made to study the changing behaviours of the younger generation at work in the context of the digital disruptions and transformations. The new generation workforces are emerging as a key element at the work space. We are witnessing a paradigm shift in the work behaviours and consequently employee satisfaction, enhanced productivity and performance through engagement in the new order. A sample was drawn from leading technology companies and a structured questionnaire was administered involving a 5-point likert scale to test the three hypotheses. The trends that are clearly emerging are that the use of cutting-edge technologies is driving path breaking results. The speed of change, transformation is significant and innovation and creativity is driving superior business results. The current work force is a complex proposition with an inert desire to stay ahead of the learning curve, have access to the best tools for enhancing performance. Their approach towards work and leisure is driving new paradigms in employeeemployer relationships and ensuring retention. The statistical test revealed that the behaviours of employees in the IT industry is largely shaped by the emerging technological trends and Technology has impacted behaviours positively to enhance productivity, performance for job satisfaction while Communication and team activities impact individual and group behaviours positively. The study also collaborates with various other scholarly inputs on the subject.

Keywords: Communication, Digital Disruptions, Innovation, Workforce, Job Satisfaction, Productivity

View PDF