A Study on Impact of Facebook Ads on Buying Behaviour of Consumer

Abstract

Social media is one of the online communications medium made for to community-based input, interaction, and content-sharing. Websites and applications dedicated to social networking, sharing etc. are among the different types of social media. Facebook, Twitter, LinkedIn, Instagram, etc. are some of the examples of social media. Social media had become an integral part of life online as social websites. Facebook is widely used by the people daily where they come in exposure of various and different advertisements and promotion done by various companies, paid and unpaid both. In today’s business, social media had used to market products, promote brands, publicity and connect to current customers and foster new business and satisfy the customers’ needs and demands. Social media marketing takes advantage of social networking to help a company increase brand exposure, broaden customer reach, save their promotion and marketing costs and increase their demands and profits in an effective and efficient manner. The goal is to find out the impact of Facebook ads on consumer behaviour. Consumers and businesses around the globe have been more connected than ever before with the presence of Internet and web.

Keywords: Facebook, Consumer Behaviour, Influence, Internet, Social Media Marketing, Promotion

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