A Study on Role of Artificial Intelligence and Big Data in Marketing Consumer Durable Products

Abstract

Artificial intelligence (AI) and big data analytics have emerged as potent tools for organisations to acquire useful insights into consumer behaviour and make sensible marketing decisions as a result of the rapid growth of technology. This study investigates the use of AI and big data in consumer durable product marketing, focusing on how these technologies affect consumer insights, targeted marketing, and customer relationship management. The research article opens with an introduction to AI and big data, highlighting their potential to transform advertising strategies in the market for consumer durable goods. It examines how machine learning and AI algorithms can analyse enormous volumes of customer data to help marketer’s spot trends, patterns, and preferences. Big data analytics may help businesses understand the wants and needs of their customers, allowing them to create more focused marketing campaigns and individualised product recommendations. The article also looks at how AI-powered chatbots and virtual assistants might improve the consumer experience by offering individualised assistance, product knowledge, and post-purchase services. These clever solutions may comprehend client enquiries, offer in-the-moment support, and make pertinent product recommendations, increasing client delight and loyalty. The paper also looks at the problems and ethical issues surrounding the application of AI and big data in marketing. Building consumer trust and ensuring ethical use of their data need addressing privacy issues, data security concerns, and transparency concerns. The paper concludes by highlighting successful case studies and instances of businesses using AI and big data in marketing consumer durable goods. It exemplifies how businesses have used AI algorithms to examine 26customer data, forecast consumer preferences, and fine-tune marketing strategies, enhancing sales success and boosting customer engagement. This study’s conclusion highlights the importance of AI and big data in marketing consumer durable goods. Organisations may gather useful consumer insights, improve targeted advertising campaigns, and deliver individualised customer experiences by leveraging the power of AI and big data analytics. To sustain consumer trust in the age of AI-driven marketing, organisations must address ethical issues and assure transparency. Organisations may maintain their competitiveness and adapt to changing consumer expectations in the market for consumer durable goods by using AI and big data in marketing.

Keywords: Growth of Technology, Artificial Intelligence, Big Data, Marketing Consumer Durable Products, Customer Experiences

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