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B2B Marketing Through Social Media using Web Analytics

PRIMA: Practices and Research in Marketing

Volume 3 Issue 2

Published: 2013
Author(s) Name: Debi Prasad Dash, Alok Sharma | Author(s) Affiliation: Symbiosis Centre for Management and HRD, Symbiosis International University, Pune Abstract
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Abstract

In this paper we are analysing the strategic differentiation between the use of social media for B2C and B2B. Overall use of social media in B2B is 30% less than B2C. Different research reports are showing that use of Social media in B2B marketing is not significant as B2C marketing and still in nascent stage. Simple use of Social websites and feedback phenomenon (linear model) may be one of the factors for high adaptability of social media in B2C marketing. But still now social media is far from B2B (business to Business) marketing. It may be due to complexity of the business.

Keywords: B2B Marketing, Social Media, Web analytics, B2C, consumer insight.

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