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E-Retailing and Consumer Purchase Decision

PRIMA: Practices and Research in Marketing

Volume 7 Issue 1 & 2

Published: 2016
Author(s) Name: Mohd Fasi | Author(s) Affiliation: Assistant Professor, The Crescents College of Business Management, Gorrekonta, Warangal, Telangana,
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Abstract

The growth of online trading networks around the world has created a new place of interaction, communication and trading among people. People can share their views, thoughts, knowledge, and experiences with one another because of the availability of online social networks. This creates an impact on consumers behavior at the time of purchasing. Among the social networks, E-Retailing is one of the best online trading networks that link the manufacturers with their respective consumers. Consumers can purchase variety of products and services with reasonable discounts and offerings without moving a step. The influence of E-Retailing on consumer purchase decision is very significant. This paper discusses about the concepts of E-Retailing, E-Retailing marketing and other aspects like the benefits, role and relevance of E-Retailing in consumer purchase decision.

Keywords: E-Retailing, E-Retailing Marketing, Online Trading, Benefits of E-Retailing, Consumer Purchase Decision

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