Wednesday, 27 May, 2020




Facebook Marketing using Facebook Pages for Indian Marketers: An Overview

PRIMA: Practices and Research in Marketing

Volume 4 Issue 1

Published: 2013
Author(s) Name: Pravin Kuhikar | Author(s) Affiliation: Deputy Manager, Marketing, Bharat Petroleum Corporation Limited, India
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Facebook is a social networking service and website founded in 2004 by Mark Zuckerberg and his associate students. A social networking serviceor website is an online service or website that helps to build social relations among different people who share common interests, values, and backgrounds. As of October 2012[update], Facebook has over one billion active users with about 700,000 new people joining each day. Facebook is a platform of sharing information. It connects people with their friends and others who work, study and live around them. While Facebook may have had simple genesis as a directory for college students, today it has become an advanced communications system that is growing faster than any other online platform. Facebook Pages is a Facebook feature that helps businesses, organisations, and brands share their information and connect with consumers. The official representative of an organisation, business or brand can create a Facebook Page for their company or organisation.This article describes the features of Facebook Pages and explains how companies can market on Facebook using Facebook pages

Keywords: Facebook, Facebook Pages, Facebook Marketing, Social Networking

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