Wednesday, 27 May, 2020




Online Shopping Behaviour of University Students

PRIMA: Practices and Research in Marketing

Volume 7 Issue 1 & 2

Published: 2016
Author(s) Name: Nisha Singla, Shivani Inder, R. S. Arora | Author(s) Affiliation:
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The advancement in information and communication technology brought big change in the way shopping is being done. It has diminished all the boundaries of space and time by allowing people to shop almost from anywhere and at anytime. The increasing trend of online shopping among people and youngsters in particular is emerging as an opportunity for business houses to sell their products online and access the large customer base. The present paper examines the dominance of variables which influence customer behavior for online shopping. The data was collected using self administered questionnaire from the students of Punjabi university, Patiala. Further, data was analyzed using ANOVA, t-test etc. The results showed significant results with regard to most popularly used online sites, frequency of online shopping, factors affecting online shopping etc. The findings of the study can help the online sellers to get better insight into customer behaviour towards online shopping.

Keywords: Online, Shopping, Consumer, Marketing

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