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Perception of Passengers about Auto Services in Agartala

PRIMA: Practices and Research in Marketing

Volume 5 Issue 1/2

Published: 2014
Author(s) Name: Rajat Deb | Author(s) Affiliation: Asst Prof, Dept of Comm, Tripura Central University, Suryamaninagar, West Tripura, India.
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Abstract

The study examines the perception of the respondents about auto services in Agartala. It obtained primary data from 200 passengers consisting of 120 men and rest women from the selected twenty auto routes of Agartala using quota and convenient sampling technique through schedule and personal interviews. Different statistical tests like Mann-Whitney test, Pearsons Chi-square test, factor analysis like Principal Component Analysis, were performed to assess support for the hypotheses. The reliability of the questions and sample adequacy test was also carried out. The results of the data analysis reveal that most of the respondents believe that in Agartala the frequency of auto service is good but the traffic rules are lean, auto unions control the services, fix the auto fares, the passengers are exploited so far as fare and safety is concerned. Further, the study points out on the implementation of strict rules, reducing the auto unions control, fixation of fares and passengers safety on priority basis besides ethical training and mandatory dress code with identity card of the auto drivers in Agartala.

Keywords: Auto Unions, Transport Department, Traffic Department, Factor Analysis, Mann-Whitney Test and Pearson’s Chi-Square Test

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