Study of Social Media Trends to Increase Customer Engagement

Abstract

In a digital world commanded by social media, consumers and creators alike have gained a shared space of marketing triumph with the advent of trends. ‘Trends’ on social media refer to topics, hashtags, or discussions that gain significant attention and become popular among users within a specific period. These trends often reflect the current interests, events, or cultural phenomena capturing the rising attention of the online community. With the rise of certain algorithms and such trends taking over how social media is perceived, it has a direct implication on how a consumer as well as a customer engages with it. Using social media, individuals have the opportunity to communicate directly with a brand representative or share company-related details with their friends. The main question that arises is: What strategies do people employ to distinguish their brand and make it more prominent? What is the time frame that is required? Are the trends different for different social media platforms? What is the impact of auditory and visual aesthetics on trends? This research seeks to provide an answer to many such queries using quantitative methods, surveys, FGD’s, content and data analysis. The response to the same can throw light on the future of marketing and how brands could be able to create a pedestal of their own in the upcoming data oriented world.

Keywords: Social Media, Instagram, Customer Engagement, Trends, Brands, Marketing, Influencer, Consumer Behavior, Algorithms

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