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Walmart- India vs. China

PRIMA: Practices and Research in Marketing

Volume 2 Issue 1

Published: 2011
Author(s) Name: Rajni Kamboj & Sumedha Kalia
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Abstract

Wal-Mart is the worlds largest retailer and grocery chain by sales. Wal-Mart is so large that its 2010 sales were almost 50% more than its 5 closest competitors combined, including Target (TGT) and Sears Holdings (SHLD). Wal-Mart earned $408 billion in revenue in FY2010, a 1% increase from 20091. The company operates 8,416 stores worldwide; with over 4,000 of them in international markets. Wal-Mart stores earned 51% of their revenue from grocery sales in 2010, with sales of entertainment, electronics, and toys a distant second at 13% of Wal-Mart stores revenue. The company plans to open 145-160 new stores in 2011. All around the world, Wal- Mart operated 2747 Supercenters, 803 discount stores, & 150 neighborhood format stores at the end of 2010.According to CEO Mike Duke; the company is planning to create 500,000 jobs worldwide by 20152. This case study gives insight into Wal-Mart, a major global retailers possible entry into the Asian countries especially in India & China. It describes the strategy followed by Wal-Mart in India & China & its contribution in the economy of these two developing countries. The case also throws a light on the hurdles faced by Wal-Mart in India & China also.

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