Dept. of Business Administration, Future Inst. of Engg. and Mgt., Kolkata, West Bengal.
Abstract
Artificial intelligence (AI) is increasingly becoming a critical component of human resource management (HRM) across various industries, including business management. With the integration of data science, decision-making processes have become more efficient and streamlined. AI-powered HRM practices enhance key areas such as recruitment, learning, training and development, performance management, and compensation management, all of which contribute significantly to organizational success. By automating routine tasks, AI enables HR professionals to focus on more complex and strategic initiatives. This study aims to explore the application of AI-driven HRM practices in major IT companies based in Kolkata, India, and their impact on overall organizational performance. A case study method was used to analyse how companies adopt and implement various AI tools and metrics in their HRM processes. One prominent example is the use of Watson Candidate Assistant metrics, which assist in measuring employee engagement and provide valuable insights into workforce dynamics. Given the labour-intensive nature of the IT sector, which employs a large workforce, ensuring employee satisfaction is crucial for maintaining high levels of organizational performance. By emphasizing the role of data analytics, this study underscores the importance of AI-empowered HRM in enhancing employee satisfaction and, consequently, overall organizational efficiency. The findings of this research are particularly relevant for companies in the IT sector in Kolkata, offering insights into the adoption and benefits of AI in HRM practices. This paper aims to contribute to the growing body of knowledge on AI’s transformative potential in HR management, especially within labour-intensive industries and current rapidly evolving scenario.
Keywords: Artificial, Intelligence, Human, Resource, Management, Methods, Metrics etc.
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