Enhancing Customer Shopping Experience with Indoor LBS in Retail Stores
Published: 2013
Author(s) Name: Gaurav Arora, Raghava Lagudu |
Author(s) Affiliation: Author(s) is consultant with Ericsson India Global Services, India
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Abstract
Indian Retail sector has seized every opportunity and has evolved over the time from weekly markets and fairs towards a more
organized form of supermarkets and malls. Evolving mobile technologies are now implemented in every field including the retail
markets. This paper is focused on the how the field of telecommunications can be leveraged to enhance the customer shopping
experience using Location Based Services in the Indian retail space.
Location based Services are set of applications which use the position data of a person or object to provide with relevant personalized
information. These find vast use for Navigation services, Geo-tagged news, Gaming, Social networking and Advertising.
Organized retail in India over the past four years has shown a CAGR of 19.5%. One stop stores like the Hypermarkets is the new
trend with huge shelf spaces and large product lines because of its enhanced efficiency and customer experience. But, this scale
also induces challenges for both the retailers and the customers.
Keywords: Retail Stores, Retailers, Customers
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