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Next Generation Revenue Assurance

Telecom Business Review

Volume 6 Issue 1

Published: 2013
Author(s) Name: Sunny Gajbhiye | Author(s) Affiliation: Consultant, Ericsson, India
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Abstract

In the increasingly competitive and fast-moving telecom environment, Mobile Network Operators are encountering a greater number of challenges to maintain their revenue. With eroding margins and looming cost pressure Telco’s are facing great threats of long term sustenance, scalability and vulnerability toward revenue leakages. The need of hour for Telco’s is not only to monitor each and every billable transaction to retain and cover revenue, but also perform root cause analysis and provide strategic solution to the problems. This is where Next Generation Revenue Assurance (NGRA) comes into picture, which gives thorough results after incorporating business analytics and advanced analytics like analytic profiles and neural network models. NGRA is facing challenges when it comes to the advancements and penetration of smart phones, enhanced internet connectivity, next generation mobile interaction, rising capex/opex and flat lining revenues. Besides these regulatory compliances, skilled manpower, handling high data volume and need of technology agnostic solutions are also the major hurdles in its path. The next generation technologies have created a market place for NGRA to evolve. Next generation leakages, integration of RA and fraud management systems, advancements in processing and storage, mobile security risk management will drive NGRA. NGRA implementation would require Telco’s to optimize their business strategies, processes, administrative structures and infrastructure. A successful implementation would be based on managed services, software as a service (SaaS) and RA consultancy. NGRA will provide strong support to expose hard to detect leaks, increase productivity and ROI, lower total cost of ownership and will give bird’s eye view of entire revenue chain. It will help Telco’s in accelerating their decision making process and implementing go to market strategies.

Keywords: Revenue Assurance, Fraud Management

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