Wrist Wars: Smart Watches vs Traditional Watches
Published: 2015
Author(s) Name: Rahul Darmwal |
Author(s) Affiliation: Senior Business Consultant, Ericsson India Global Services, Pune, Maharashtra, India
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Abstract
Wearable technology is the latest buzzword doing rounds in Technology forums with humongous growth expected in next few years. Of various devices, Smart Watches have shown most promise. A lot of companies have already launched Smart Watches or have indicated an interest to explore this area. In this paper, we try to understand the following: Definition of Watch and how a Watch has changed over years, What are the Mechanism to keep time. How does a watch function. What is a Smart Watch? Its Past and Present, What are features that Smart Watch provides. How useful are these features? Target Segment for Smart Watch. What factors could dictate decision of
consumer to buy Smart Watch? What is the outlook for Smart watch Market? How would Traditional watches fare once Smart watches become mainstream, Authors Conclusion around Smart Watches ability to disrupt the Traditional Watch market.
Keywords: Mechanical Movement, Quartz Movement, Smart Watches, Traditional Watches, Market Analysis
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