A Study on Consumers Brand Preference Towards Modern Cosmetics vs Organic Cosmetics in Chennai City
Published: 2024
Author(s) Name: Pradeep E., Abdul Majeed, Alan Jackson, Darry Crescenta M. |
Author(s) Affiliation: Loyola Institute of Business Administration, Chennai, Tamil Nadu, India.
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Abstract
This examination investigates buyer inclinations among current and natural beauty care products in Chennai City. By dissecting study information, we look at segment impacts, buy ways of behaving, and inspirations for brand decisions. Discoveries uncover more youthful shoppers tendency towards natural beauty care products, lining up with worldwide patterns towards maintainability and well-being cognizance. The review gives significant bits of knowledge to advertisers and brands in the makeup business.
Keywords: Organic Cosmetics, Modern Cosmetics, Brand Preference
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