Employee Loyalty: An Effect of Job Satisfaction
Published: 2021
Author(s) Name: C. Maria Rex Sugirtha, R. Ramkumar |
Author(s) Affiliation: St. Xaviers College (Autonomous), Tirunelveli, Tamil Nadu, India.
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Abstract
The Indian retail industry has an incredible contribution to the economic growth and employment. According to India Brand Equity Foundation (IBEF), the retail industry contributes for about 10% to country’s gross domestic product (GDP) and around 8% of the employment. Human resources are considered as the capital asset as it drives the firm to achieve competitive advantage among rivalry. Therefore, it has become mandatory for the employers to satisfy the needs of employees to embrace them become loyal to the organization. The study was administered among the employees of hypermarkets in Tirunelveli to assess the effect of Job Satisfaction on Employee Loyalty. The data were collected from a sample of 430 respondents using a structured questionnaire. The statistical tools such as Descriptive Statistics and Pearson Correlation and Simple Regression Analysis were employed to test the research hypotheses. Result of this study revealed that there is a significant impact of Job Satisfaction on Employee Loyalty.
Keywords: Job Satisfaction, Employee Loyalty and Competitive Advantage
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