Green Marketing: An Approach for Environment Sustainability
Published: 2021
Author(s) Name: N. Pradeep Kumar |
Author(s) Affiliation: St. Xaviers College (Autonomous), Tirunelveli, Tamil Nadu, India.
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Abstract
Nowadays, Environment related issues are arising constantly. There are various causes for this issue. Normally, the companies aim for their profits by manufacturing and selling of the product. The product can be an environment friendly manner otherwise it will create the environment related issues. To overcome these, the companies choose green products that have a less or sometimes no impact on the environment. If the companies produce the green product and green practices that will be a benefit for the society and nation. To protect the nature and world, green marketing is one the needed thing in today’s scenario. The paper focuses on the significance of green marketing in the business for the environment sustainability.
Keywords: Nature, Environment, Society and Green Products
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