1. – Dr. D. Y. Patil Inst. Of Mgt. And Research, Akurdi, Pune, Maharashtra, India.
| Received
01-Nov-2022 |
Accepted
- |
Published
01-Nov-2022 |
Abstract
Beer is defined as brewed and fermented alcoholic
beverage made from malted barley. Types of beers
like Ale, Lager, Draught and Craft are sold by the bars,
restaurants in the city. This paper aims to investigate
consumer’s preference towards bottled beer versus
craft beer. The analysis was carried out in Pune by administering
a structured questionnaire to 60 consumers,
as the city of Pune have 12 microbreweries and
is still in the growing phase. This study also features
promotional activities carried out by the microbreweries
to boost the sales of craft beers.
Locked
Subscribed
Open Access
Open Access