1.
Rashmi Marathe
– Asst Prof, AISSMS College of Hotel Management & Catering Technology, Pune, Maharashtra, India
2.
Mohini Rasal
– Asst Prof, AISSMS College of Hotel Management & Catering Technology, Pune, Maharashtra, India
Abstract
The wine industry in Maharashtra is rapidly developing scene last 10 years in terms of the area, production & marketing of wines. Cities restrained major wine consumption. Yet, there is an increasing awareness about wine as a product in the domestic market. Result increase of wine consumption, & the number of wineries in international and domestic brands in state scene 2007. The disposable income in hand & ease of travelling has led to adopting global cultures and lifestyles, appreciating good wine and its consumption is one of them.
Keywords Research, Interaction, Challenges, Development, Hospitality, Tourism
