1.
Gauri Shah
– Aissms College Of Hmct, Pune, Maharashtra, India.
2.
Rasika Gumaste
– Aissms College Of Hmct, Pune, Maharashtra, India.
3.
Kiran Shende
– Aissms College Of Hmct, Pune, Maharashtra, India.
4.
Rina Dongre
– Aissms College Of Hmct, Pune, Maharashtra, India.
Abstract
The purpose of this study is to find out the challenges and operational hurdles faced by franchise owners and profitability of any small-scale franchise Module. The goal of this research work is to identify the issues a prospective franchisee must be aware of to successfully manage the operations and be ready to implement innovative strategies for better profitability. The information for this research is gathered from literature, the Internet and by collecting the responses through specially crafted questionnaire, small-scale franchise owners from Pune of Kekiz, MacDonald, Sujata Mastani, Amruttulya Chaha and many more local brands. The empirical data for this study is collected from the representatives by doing a survey in questionnaire form. The outcome of this study indicates mainly the same issues that were expected to be found. These involve propositions concerning allocation of tasks to encounter the prospective challenges and converting the weaknesses into strengths of the outlets, free-riding problems, uniformity of products, transfer of knowledge and local advertising practices.
This research concludes that anticipating the challenges and applying innovative promotional strategies to overcome the issues help in improving the profitability of any small-scale franchise outlet.
Keywords Franchisor, Franchisee, Development, Fast-Food Industry, Problem, Economies of Scale
