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Drishtikon: A Management Journal

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Volume : 10 Issue : Issue 2
Published : 2019

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Articles

Purchase Intentions of Branded Apparels Through Conventional and Online Shopping Modes - A Close Inquest into the Youth of Andhra Pradesh, India

B. Upendra Rao, V. Krishna Mohan | 1-38

Nudging Behaviour in Marketing Dynamics: Behaviour Economics and Marketing - An Interlinking

Shailey Singh | 39-58

An Empirical Analysis on Factors Influencing to Adopt Mobile Games in India: A Study Conducted on Smart Phone Users

Debarun Chakraborty | 59-72

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