International Journal of Applied Marketing and Management

Volume : 10 Issue : Issue 1
Published : 2025
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Articles
Effectiveness of Unconventional Marketing Strategies for Electric Buses in Hyderabad
Lingam Sampath | 1-9
Impact of Green Banking on the Financial Performance of Public Sector Bank in India
Aarti, Silender Singh | 10-18
Disruptive Innovations in FinTech: A Case Study Approach to the Transformation of Traditional Banking in India
Nagesh Shet, Suvarna Nimbagal, Swati, Jyothi Nesargi | 19-26
Impact of AI on Personalised Financial Marketing
Neel Mendpara, Sneha Jethwa | 27-32
Perceiving Emerging Digital Marketing Practices in Business Ecosystem: An Exploratory Study
Partha Naskar, Samadrita Ghosh, Biki Digar, Pitu Kundu, Somali Deb | 33-41
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