International Journal of Applied Marketing and Management

Volume : 8 Issue : Issue 1
Published : 2023
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Articles
The Effect of Shopbots on Consumer Purchase Behaviour in Digital Market, Bengaluru, India
Prakash A., Antony K. Bijoy | 1-16
AI in Marketing: Literature Review on Focus Areas and Issues
Purnima Bhatnagar, Amoli Tadiparthi | 17-28
Effects of Advertisement on Consumer Buying Behaviour with References to FMCGs in Gandhinagar, Gujarat
Manasvi Bari, Arunima Singh, N. Rajesh Kumar | 29-35
Consumers Attitude, Digital Literacy and Social Influence towards ICT Usage: An Empirical Study in Delhi-NCR Region
Kanwal Jeet Singh, Rajshree Yadav | 36-46
A Study on Fundamental Analysis of Selected Equity from FMCG Sector
Revati Galagali, Smita Nadiger (Jadhav) | 47-53
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