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International Journal of Applied Marketing and Management

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Volume : 8 Issue : Issue 2
Published : 2023

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Articles

Impact of Advertisement on the Buying Behaviour of Children

K. Tamilarasan, S. Raju | 1-9

The Impact of Digital Marketing on Consumer Purchasing Decisions in the Garhwal Region

Surendra Singh Jagwan, Nirmesh Sharma, Ashwani Sharma | 10-18

Why Corporates Meet Incidents Regularly - Half-Hearted Application of Behavioural Science Intervention

Harbans Lal Kaila | 19-26

Research Study: Impact of Mergers and Acquisitions on the Marketing Strategies and the Financial Performance of Google and YouTube

Ishani Sen Jindal | 27-32

Significance and Value Orientation on Effective Inventory Management in the Automotive Industry in Indian Context

Gangadhar Sheeri, Jayadatta S. | 33-41

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