International Journal of Business Analytics and Intelligence

2018 | Volume 6 | Issue Issue 2

Impact of Market Orientation on Performance: An Analysis of Indian SMEs Using K-Mean Clustering

1. Seemant Yadav – GLA University Mathura, Uttar Pradesh, India

2. Vikas Tripathi – GLA University Mathura, Uttar Pradesh, India

Received
- 		Accepted
- 		Published
18-Jan-2019
Abstract
Market orientation and its impact on business performance are for quite some time been considered by various researchers. In any case, the non-appearance of a brought together conclusion prompts the development of uncertainty at the idea of relationship exist. This investigation is an endeavor to legitimize the linkage that exists amongst performance and firms market oriented strategies. Moreover, as larger part of studies were basically centered on developed nations’ large-scale firms the examination centers around developing nation small manufacturing organizations. The information was examined by utilizing cluster analysis and significance understanding is given toward the finish of the study.
Keywords Market Orientation, SMEs Cluster Analysis, MKTOR
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