International Journal on Customer Relations

2016 | Volume 4 | Issue Issue 2

Brand Preference of Consumers towards Selected Consumer Durables: A Case Study of Tinsukia Town

1. Subhadeep Chakraborty – Assistant Professor In Centre For Management Studies, Dibrugarh University, Assam, India

Received
28-Sep-2016 		Accepted
- 		Published
28-Sep-2016
Abstract
Understanding consumers choice regarding purchase of any goods and services is a difficult task. The task becomes even harder when it comes to consumer durables. So it is important to know the factors affecting brand preference of consumer durables. The present study has been conducted in Tinsukia town taking 371 households as the sample. Quota sampling technique is adopted for study.
Keywords Brand, Brand Preference, Consumer Durables
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