1.
Acharya Balkrishna
– Patanjali Research Foundation, Haridwar, India.
2.
Sourav Ghosh
– Patanjali Research Foundation, Haridwar, India.
3.
Vedpriya Arya
– Patanjali Research Foundation, Haridwar, India.
Abstract
Microfinance plays an important role in the micro, medium, and small industries in India. SIDBI-PRAYAAS is one such scheme governed by SIDBI to reach the bottom half of the financial pyramid. The current study presented a successful case that highlighted that 6.02 percent CAGR growth is observed in the businesses of the borrowers who took the facility of the above scheme. In this regard, digital interventions like B-POS and B-Bank have successfully helped borrowers for application, receive, and properly execution of loan repayment till now. The scheme has gained popularity through the collaboration of Patanjali Ayurved Limited, as borrowers could effectively apply the scheme for the growth of Gramin Arogya Kendra. Thus, the present case study has successfully highlighted the effectiveness of the PRAYAAS schemes as well as customer satisfaction through sound digital intervention in the banking system.
Keywords Banking, Microfinance, PRAYAAS Scheme, SIDBI, Blockchain Technology
