2017 |
Volume 7 |
Issue Issue 4
Determinants of Investment Decision Making: An Empirical Study
1.
Gunjan Sharma
– Assistant Professor, Department Of Management, Gla University, Mathura, Uttar Pradesh, India.
2.
Tarika Singh
– Assistant Professor, Department Of Management, Gla University, Mathura, Uttar Pradesh, India.
3.
Suvigya Awasthi
– Assistant Professor, Department Of Management, Gla University, Mathura, Uttar Pradesh, India.
Received
01-Dec-2017
|
Accepted
-
|
Published
01-Dec-2017
|
Abstract
India as a developing country is becoming
economically more powerful and requires huge
capital for various developmental activities. In order
to boost the investment among individual investors,
it is necessary to study the investment behaviour of
individuals and identify the factors that motivate them
to invest, so that idle savings can be channelised into
investment. Investment decisions are influenced by
many reasons. It is a tolerable fact that the financiers are
the central position in the financial market. Behaviour
of investors is not fixed. It changes from position to
position and from security to security. Hence, it is
necessary to identify the factors which influence the
investment decisions. In order to increase investment
and formulate appropriate theories and policies, it is
necessary to understand how individuals invest in the
securities and other financial options available.
Keywords Investment, India, Investor Behaviour, Factor Analysis, Descriptive Analysis
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