1. – Assistant Professor, Faculty, MBA & PhD in Hospitality and Tourism Management Program, Graduate School of Business and Advanced Technology Management, Assumption University of Thailand, Bangkok
| Received
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Accepted
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Published
31-Jul-2026 |
Abstract
Institutions of higher learning have a mandate to equip future leaders with diverse skills. This led to the creation of the field visit outside the classroom, which influenced learning mobility among students at higher education institutions. Historical sites, museums, and cultural artifacts are examples of tourist destinations that provide authentic settings rich in historical detail and the possibility of multisensory experiences. A multiple case study approach was applied to four sites to examine and develop an in-depth understanding of Bangkok’s selected cultural heritage, utilizing an academically structured field trip. The sample frame for this paper consisted of a group of Master’s-level tourism students. The research collected from the interviews was analyzed through a combination of thematic content and narrative-driven analysis. This research concludes that academic field trips are an effective teaching tool for facilitating experiential learning during tourism studies. The results of this research demonstrate that organized tourist field activities enabled students to apply theoretical knowledge in real-life situations by experience-oriented, creative, and participatory forms of engagement, which helped them relate textbook knowledge to real-life situations. The study’s findings emphasize how crucial it is to incorporate learning activities outside of the classroom. Such immersive experiences push them to grow, both academically and personally, and improve their overall well-being.
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