1.
Frederick Offiong Bassey
– Department Of Marketing, University Of Calabar, Calabar, Nigeria.
2.
Eyo Emmanuel Essien
– Department Of Marketing, University Of Calabar, Calabar, Nigeria.
3.
Maurice Sunday Ezekiel
– Department Of Marketing, University Of Calabar, Calabar, Nigeria.
Abstract
The need to improve service delivery efficiency and enhance passenger satisfaction is driving most airport operators to increasingly adopt robotics as part of their service delivery infrastructure. This study examined the factors influencing the adoption of service robots in Nigerian airports. It specifically explored the effects of UTAUT dimensions on the adoption of service robots in selected Nigerian Airports. The study adopted cross-sectional survey design, and data were obtained from 241 airport staff using structured questionnaires. Hypothesized relationships were tested using multiple regression analysis. Results showed that performance expectancy, effort expectancy, social influence and facilitating conditions had significant positive effects on the adoption of service robots in Nigerian airports, although social influence and facilitating conditions respectively had greater influence in the adoption decision. It was, therefore, concluded that marketers of aviation service robots should consistently promote the unique benefits and performance expectations of their products in order to demonstrate the potential capabilities of these technologies in improving operational efficiencies.
Keywords UTAUT, Service Robots, Air Travel, Performance Expectancy, Effort Expectancy
