1.
Bambang Suharto
– 1- Gorontalo State University
2.
Janianton Damanik
– 2-gadjah Mada University, Bulaksumur, Yogyakarta
Abstract
Hotel’s care for the community is a developing phenomenon, which has expanded considerably throughout the world in the
recent years. It reflects the mutual relationships between hotels and social organizations that generate new opportunities. However, at the
same time, it involves unique difficulties and challenges. In this paper, I intend to study the influence of hotel’s care for local community’s
welfare based on triple-P (potential, placement, and protection) formula as the indicator with the use of explanatory survey method. Firstly,
the finding of this analysis indicates that Four Seasons Hotel in Ubud has implemented triple-P formula with a sufficient category of 62.2%.
Secondly, the analysis of impact on each variable of the triple-P indicators resulted in 39.4% from potential variable, 24.27% from placement
variable, and 6.8% from protection variable. The total impact values of overall indicators were 70.47%. The remaining 29.53% was the outer
factor which also influenced the local community welfare, but it was not analysed (epsilon). In conclusion, based on the triple-P formula in a
practical way, the higher a hotel’s care suggests the higher local community’s welfare.