2022 |
Volume 15 |
Issue Issue 2
Memorable Tourism Experience, Destination Image, Satisfaction and Behavioral Intention: A Study of Tourist in Pondicherry, India
1.
B. Monika
– Dept. Of Management Studies, National Institute Of Technology, Tiruchirapalli, Tamil Nadu, India.
2.
N. Thamaraiselvan
– Dept. Of Management Studies, National Institute Of Technology, Tiruchirapalli, Tamil Nadu, India.
3.
G. Sivanesan
– Dept. Of Management Studies, National Institute Of Technology, Tiruchirapalli, Tamil Nadu, India.
Received
26-Jul-2022
|
Accepted
-
|
Published
26-Jul-2022
|
Abstract
This study empirically investigated memorable tourism experience direct and indirect effects on behavioral intention through destination image and tourist overall satisfaction. This research was conducted using data collected from 390 tourists visited Pondicherry, Tamil Nadu, India. Using SmartPLS - SEM, the research model was tested. The research indicated that all the seven dimensions of memorable tourism experience had positive association. Memorable tourism experience strongly influences destination image and satisfaction. Destination image of Pondicherry and overall tourist’s satisfaction acted as moderating construct between memorable tourism experience and behavioral intention. This study proved that memorable tourism experience, destination image and tourists overall satisfaction jointly influence strongly behavioral intention.
Keywords Memorable Tourism Experience, Destination Image, Satisfaction, Behavioral Intention
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